Introduction:

Having a predictable customer acquisition model allows HVAC business owners to accurately budget expenses, predict income, and sustainably grow their business.

Bringing in more customers to your HVAC business directly increases the amount of money you will make. With a predictable increase of revenue coming in, you have more money to spend on other areas of your business.

There are several things you can do to attract more customers to your HVAC business. In this blog, we will cover some of the most effective strategies you can start using today to attract more customers to your HVAC business.

Read on if you want to attract more customers to your HVAC business and grow your revenue!

Outbound Marketing Vs. Inbound Marketing For HVAC Businesses

Outbound marketing, also known as interruption marketing, refers to promoting a product or service through advertising, promotions, public relations, and sales. Examples of this include, Facebook ads, trade shows, email marketing, and cold calling.

Inbound marketing refers to ways that businesses attract customers by creating useful content and experiences that resonate with audiences. Examples of this include blogs and social media posts that provide audiences with value, making them want to seek out the help of the business themselves.

In general, outbound marketing requires a higher investment and a solid strategy to be effective in the modern age of marketing. However, it is entirely possible to scale your business solely using outbound marketing if you have the right tools and plan in place.

Once you have established an audience and created the necessary online assets such as a blog and social media profiles, inbound marketing can be very effective. This is due to the reason that people are already interested in what you are sharing since they have clicked on your blog or your social media profile, which already qualifies them as an interested lead.

Both strategies are highly effective and many marketers debate which one is better. Inbound and outbound marketing both have their own pros and cons and it is more important to stick with a strategy, learn from your mistakes, do it at scale, and do not give up.

Overall, having a laser focus on either strategy will consistently and predictably attract more customers to your business. In order to do this successfully, you need to be equipped with the right knowledge and tools to carry out your plan.

A premium HVAC business, an HVAC business that clearly stands out from competition, is able to use both outbound and inbound marketing to grow their business. To learn more about how to be a premium HVAC business and easily stand out from competition, click here.

3 Outbound Marketing Strategies For HVAC Businesses

How To Do Email Marketing For HVAC Businesses

Build a list of past and potential customers that you can send regular newsletters and promotional offers to. These emails should include valuable content, special offers, and updates on new services, discounts, and news in the industry.

By building an email list, you will have contacts that you own. This means that unless you lose your email list, you will always be able to contact a huge audience whenever you want.

On the other hand, if for some reason your account on Facebook or Instagram gets banned, you will lose all of your followers and friends, meaning that you are putting a portion of your business at the mercy of whatever app you use for social media.

Email Marketing Statistics:

• Email Marketing has an average ROI of $36 for every $1 spent (HubSpot)

• 87% of brands say email marketing is very critical to business success (Litmus)

• 50% of people buy from marketing emails at least once per month (HubSpot)

How To Do SMS (Text) Marketing For Your HVAC Business

Using an SMS marketing campaign is highly effective at generating leads for your business because of how attached the average person is to their smartphone.

You can send appointment confirmations, reminders, review requests, and special offers via text. Messages sent through text encourage immediate action from leads.

Just like email marketing, you will want to build a list of phone numbers that you have permission to contact. Once you have a list, you can put them through your SMS marketing campaigns.

Also, like email marketing, once you have built a list of phone numbers, no one can take it away from you, giving you another valuable source of customer data that is protected.

SMS Marketing Statistics:

• The average SMS marketing response rate is 45% (Luisa Zhou)

• Text messages have an average open rate of 98% (Luisa Zhou)

• SMS marketers generate $71 for every $1 spent (HubSpot)

How To Make Ads For Your HVAC Business

Making ads for your HVAC business is a great way to spread awareness about your business, communicate a special offer, and build a list of leads.

When choosing what platform you want to use to advertise on, make sure you are familiar with the platform first. Most importantly, make sure that your target audience uses the platform you want to use to advertise, that way your message gets in front of the right people.

You want to highlight key benefits of your service and products, NOT the features. Your customers are more interested in the end result of your service, so make sure you describe how their life will be better once you're finished.

When making an ad, you need to create something that will immediately catch the audience's attention. If you are making a video, this is known as the hook. The hook usually happens in the first 1-3 seconds of the ad and is the reason why someone would stop scrolling and watch the rest of your ad. Once you have created an enticing hook, make sure you reward that hook later on in the video.

Finally, you need a call to action (CTA). A good CTA is simple and persuasive. This CTA can be "Book A Call", "Learn More", "Sign Up", or any other way to get the lead to take action. If you are directing a lead to a landing page, make sure your landing page is actually related to your ad, or else the lead will feel that they fell victim to a bait and switch.

Advertising Statistics:

• The top 3 social media channels based on potential ad reach in the United States are:

• Facebook: 188,050,000

• Instagram: 161,700,000

• TikTok: 150,000,000

• More people discover new brands, products, and services via social media ads than by word-of-mouth recommendations, brand and product websites, and consumer review sites (DataReportal)

2 Inbound Marketing Strategies For HVAC Businesses

How To Blog For HVAC Businesses

Publishing blog posts is extremely effective at generating leads to your website. By posting valuable content, you will not only increase your search result ranking on search engines like Google, but you will also establish yourself as an industry expert.

You can share valuable information about HVAC services, maintenance tips, industry trends, and energy-saving techniques.

Make sure that the information you are posting is actually valuable. This ie because if someone comes to your blog and sees that you only post bad content, they will associate your company with the bad content. This will actually make people not want to use your services.

To start, you should try to post 1-2 blog posts every week. At first, you will most likely not see results, so it is extremely important to stay consistent and trust the process. Having valuable content is one of the most crucial factors when determining your search ranking.

Blog Statistics:

• Websites with active blogs have 434% more indexed pages and 97% more inbound links than those without (BKA Content)

• Companies with blogs produce an average of 67% more leads monthly than companies that don't blog (DemandMetric)

• Companies that blog get 55% more website visitors than businesses that don't (HubSpot)

How To Do Social Media Marketing For HVAC Businesses

Social media is a great way to connect with your target audience. You can post valuable content and share highlights from your business for your whole audience to see.

You should try to create engaging content that makes your audience want to take action in some way. Share tips and tricks, showcase your projects, introduce your team, tell stories, and interact with your followers whenever possible. You can also use social media to promote special offers.

Platforms like Instagram and Facebook will be very useful for HVAC businesses. When posting content, it is important to remain as consistent as possible. Building a following starts slow, but once the algorithm has detected that you regularly post valuable content, you will start to see some major improvements.

Social Media Marketing Statistics:

• Social media users are currently growing at a rate of 9.6 new users every second (DataReportal)

• 88% of consumer purchases are influenced by social media recommendations (Gitnux)

• The average person spends 145 minutes on social media every day (Forbes)

How To Introduce Scale, Automation, & Leverage In Your HVAC Marketing

Using the right tools is crucial when using any marketing strategy. Without the right tools, it will be extremely difficult to scale your outreach. You will have to manually do everything we spoke about which will take hours each day. As a busy business owner, this option isn't very sustainable.

Instead, you should strive to automate your outreach whenever possible. This is possible through software that has built-in follow-up sequences that automatically guides your leads and past customers through sales funnels in the most efficient way possible.

Having a software like this allows you to consistently grow your business without spending hours and hours each day manually carrying out the tasks. You can comfortably grow your business and enjoy more free time while doing so.

At Pivotalix, we have already created everything an HVAC owner could possibly need when it comes to outreach. We have made sure that all of the messaging has been optimized so leads and past customers are more likely to take you up on your offer.

We have created persuasive landing pages and efficient sales funnels so that you can automatically promote offers to leads and past customers, get reviews, get referrals, and much more.

All in all, having an optimized software that does everything for you is an asset that would grow your business automatically.

If you are interested in learning more about how you can implement this sort of system for your own business, click here to book a call with us.

Conclusion

In order to attract more customers to your HVAC business, you should try to have an outbound and an inbound marketing strategy.

For outbound marketing, you can do email marketing, SMS marketing, and post ads on social media. When done correctly, these three methods alone will grow your business.

If you want to supercharge your lead attraction efforts, you should also engage in inbound marketing. You can post valuable content on your blog and social media profiles. By doing this, you will come across as an industry expert and increase your ranking on search engines like Google.

If you want to lear more about how you can attract more customers to your HVAC business, click here to book a free strategy session with us.